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Authors

It has always been our policy at Bank House to be open to new ideas and submissions from authors. We’ve had plenty of experiences of both sides of the fence and are more than aware how easy it is for authors to become downhearted with the negativity and rejection that seem to be endemic in the book world.

Publishing, by definition, is concerned with getting ideas and viewpoints out – not by restricting the voices that can be heard to those who say the least the loudest.

This does not say that Bank House publishes every book it is offered – far from it - but we try and support every good one, technical and financial constraints permitting.

If you have an idea, bring it to us first. Whether we take it on or not, the reply you get will be honest, helpful and informed.

All being well, we could soon be working together.

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Submissions

Please give us as much info as possible about your idea. Think about the following:

A working title – this might change, but is the central thought of the project
Approximate length – ideally a rough word count
Proposed number of illustrations
Type of book – non-fiction, fiction, specialist, photographic, art, biography, memoirs, how-to, etc.
Special reasons why the book should be a good bet
Any claim to fame of the author
Any date, event or aspect that relates to the book – forthcoming, historical, social, etc.
Full contact details – phone, email, postal address and the URL of your website (if any).

Experience

As well as our combined experiences in the book publishing field, we at Bank House have a track record of working with artists and people in the public eye. While others court so-called ‘celebrities’ we continue to build sound and rewarding relationships with real creative people from music, television, film and theatre, thanks to our real understanding and appreciation of the nature of these crafts. We are known worldwide for our commitment to Motown and soul music, and are now working with increasing numbers of significant musicians from other fields, as well as the people who brought us the golden age of television.

We have long and successful experience with local and national history, biography and reference books. Quality colour and photographic books are making an ever bigger showing – and we will see more emphasis on titles offering a new slant on important issues – again entirely valid and significant views that are often denied their voice by a self-serving – and self-preserving – orthodoxy.

Author’s Internet Promotion Advice

Along with the traditional activities an author can use to promote his or her books such as local bookshop signings and so on, in recent years promoting on the Internet has become perhaps the single most important activity an author can employ to personally assist in achieving significant long term sales volumes.

Owing to the number and variety of books we publish, it is not possible for BHB staff to undertake Internet promotion for each and every book. We have found that this type of activity is best done by authors as it entails being constantly involved in the online community for their topic(s), something authors are typically doing more and more today as a routine part of their promotional activity.

The following notes are intended as a guide to help you to promote your work and obtain a high level of exposure that was in past years extremely difficult to achieve. There are sure to be other activities that we have not noted, and the Internet is changing so rapidly that new ones are being thought of all the time, so if you have any additional ideas to add to this list please do let us know.

Ten things to do online to promote your book and increase your book awareness and sales:

Bank House takes care of the most important factor – getting your book on to Amazon and other key Internet book retailers. With this in place, other websites and online promotion need to be in place to direct people to the online bookshop to buy your book.

  1. Author’s website
    Do you have your own website for yourself or for your book? This can be a site solely for you and your work, or you can make use of such sites as MySpace, Facebook and so on to create a small site promoting yourself and your books. Ideally you will have all of these – your own full website as well as a MySpace site, a Facebook site, and so on. BHB can also provide you with web pages from the Bank House Books website – www.bankhousebooks.com – and will help you to get these pages up. Your site should link straight to Amazon online to enable the viewer to buy the book straight away, or you can link to the Bank House Books website page for your book where they can order via Amazon or direct.

    Please let us know if you need assistance with getting your own website or web pages live as this is vital to your online sales success.
  2. Google
    Ensure your website is listed in Google and other main search engines such as MSN and Yahoo and is Search Engine Optimized for your topic. This means that when someone searches on Google (or Yahoo, etc.) for your topic your site will be high on the list. If you need help with this and don’t have a tame web person to hand, again please just contact BHB.
  3. News and Blogs
    Keep your website or web pages live with constant news – daily if possible – and keep a blog – an online web diary – live on the site so it remains up to date, interesting, and a place people will go to find out about your book topic. Again, we can provide a blog site for you on the Bank House website, or we can help you to get started on your own – so just let us know if you need help.
  4. Get Linked
    Get your website referenced and linked to from other topical websites. Search on Google for your subject name and you will find many official and unofficial websites on the subject. Email or call the contacts on these sites, ask them to mention the book and get a link from their site to your website. You may be able to provide regular material for those sites, news and so on, which they need, to help to extend exposure for your book. Do the same for them: have a links page on your site and link to each site that helps you.
  5. Wikipedia
    www.wikipedia.org is the online encyclopaedia maintained by the general public. Make sure your topic is listed; if not you can write an entry yourself! If it is, make sure your book is referenced and there is a link to your website or to Amazon to buy it. Wikipedia is becoming more and more important as it gets greater and greater use.
  6. Amazon
    Ensure your book has many good reviews posted: obviously these need to be genuine! Encourage people who give you positive feedback to go online at Amazon and write a positive review under the listing.
  7. Online Forums
    Locate the main online forums and discussion areas, get involved and contribute, and always have a link to your website in your postings to provide easy access to your site for potential purchasers.
  8. Online magazine and news sites
    Find the online news and magazine sites that cover your topic and get involved in these. Write articles, comment on articles and so on. Always reference your book and your website or Amazon! These could be purely online sites, or they could be major offline brands.
  9. YouTube
    If you have the resources to post video clips to YouTube (and other video sites) then do this. Add a link to your website in the video clip at the end, so viewers can link through to your site. These could be musical clips of your topic, they could be videos in which you discuss your book and your work or your topic in general. If you have video content you want to upload but do not know how to do this, again just contact us and we will help you.
  10. And finally, use your own friends and connections – email them all and ask them to email everyone in their address books to promote your book and reference your website. You will be amazed how many people can be reached in this fashion, with friends emailing friends.

This may at first appear daunting, particularly if you are new to the Internet and computers. If so, find a friend who is up on all this to help you out until you get up to speed, or contact us and we will help you. In reality the amount of time it takes in relation to the volume of exposure you can achieve is incredibly small if you work at it. The Internet is ‘viral’ – once you get a message going it keeps going – but you will need to keep stocking the interest and keeping it active.

If you can’t do all of these, do what you can to build up the activity, but don’t ignore it. Online marketing is the future of your book sales and if enough is done it can play a central role in creating a bestseller.

Good luck, and have fun!