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SELLING MY SOUL
The Complete Motown Press Releases 1964 - 1966
by Al Abrams
The innovative PR campaign that sold the world on the Motown Sound is recreated for the first time in the pages of Selling My Soul: The Complete Motown Press Releases, 1964-1966. Compiled by Al Abrams, the Motown publicist who originally crafted the releases, the book features a foreword by a Motown legend.
The book chronicles the cultural transition of the Detroit-based Motown Sound from its roots in urban soul music through its breakthrough as The Sound of Young America. It is a story that closely parallels the rise and emergence of the civil rights movement in the United States. The music of Tamla-Motown founder Berry Gordy, Jr. broke generations of racial barriers, and every victory was eagerly reported to the media by his press man Abrams.
Any Motown fan who has wondered when the Supremes taped a Shindig TV show, or had a Number One record in Singapore or played the Copa in New York will find all the answers here - and more. It is a treasure trove of trivia - and facts, covering not only the Supremes but the entire Motown family of artists.
Smokey Robinson and the Miracles, Martha and the Vandellas, the Four Tops, Stevie Wonder, Marvin Gaye, the Temptations are just some of the Motown legends whose career moves you'll find reported here in the era before the Internet and cable network shoes such as E! provided celebrity news to eager fans.
The book reproduces all of the original press releases as they were issued. They are copied from the only set in existence - that in the author's Motown archives held at the University of Michigan's Bentley Historical Library in Ann Arbor, Michigan.
Typed and crudely mimeographed, they are presented un-retouched, with typos, sometimes strange syntax and even bad puns. If the news was truly breaking, the press releases went out as "Deliver, do not phone" Western Union telegrams.
Barbara Holliday, a veteran Detroit Free Press reporter, once wrote of Abrams' press releases, "This is the rhetoric of Al Abrams . the baroque but amazingly effective approach (through which) Abrams has the knack for making the unlikely possible."
Certainly there has never been another PR campaign like this one - and because the world has changed, there will never be one like it again.
The book also contains many hitherto unpublished Motown artist biographies, compiled by Abrams for the use of the media, as well as rare newspaper stories generated by the press releases.
Motown in those days was said to be a factory turning out hit records. Abrams had his own assembly line, sometimes issuing three different news releases on the same day.
The book is a useful addition to the library of anyone who practices the art of publicity.
Bank House Media Ltd